Industrial web systems / Built by Metal Garage Ltd

Websites that quote, configure and sell.

We turn complex services and technical products into clear digital journeys. More useful than a brochure. Easier to sell than a spreadsheet.

01Rule-based configurators
02Instant estimates
03Qualified lead flows
LIVE SYSTEMOPERATIONAL
ACTIVE MODULE
BuildQuote
Construction
LEAD QUALITY84%+18% vs. static form
RESPONSE< 60sInstant summary
FROM REAL OPERATING EXPERIENCE

Garage Studio taught us how to combine product rules, visual choices, live estimates and qualified enquiries in one customer journey.

BUSINESS IMPACT / EXAMPLE SCENARIO

What changes when the website does real work.

Illustration based on 100 monthly enquiries. During discovery we replace these assumptions with the client's traffic, conversion, response time, admin cost and average order value.

SELL MORE+11 wins

22% -> 33%

Guided choices and instant estimates move more suitable leads to a clear next step.

SERVE FASTEROffice AI

8 h -> < 1 min

Web and voice agents answer, qualify, translate and route the enquiry immediately.

24/7customer service
SAVE TIME-22 h

40 h -> 18 h

Clean data, automated documents and one Operations Hub reduce repeated admin work.

FOLLOW UP+50 pts

45% -> 95%

Every lead receives the right message, reminder and next action without relying on memory.

/ 01 - LIVE STUDIOS

One engine. Five sectors.

Change the sector and use the controls. Each demo shows a practical module we can adapt to a real company, product range and sales process.

BuildQuote

Guided project scoping, indicative estimates and quote-ready enquiries.

Programme
DEMO MODEIllustrative output only. A live system uses your own pricing, rules and CRM.
CALCULATED OUTPUTLIVE
GARAGE STUDIO / REALISTIC VIEW
3D ENGINE ONLINE
Real Garage Studio 3D steel building configurator
LIVE CONFIGURATIONSteel building
Indicative range£134,904 — £171,696
Planning window10 weeks
Scope statusReady for review
/ 02 - WEBSITE EXAMPLES

See the website. Understand the function.

Four fictional brands show how the same MGL platform can feel completely different in each sector. Choose an example to open its mini-site.

demo.steelform.build/configure
STEELFORMBUILDINGS
DESIGN / PRICE / BUILD

Your steel building. Configured in minutes.

Choose the size, roof, finish and openings. See the building change and receive an indicative project range.

Fictional company / demonstration website
3D steel building in a website exampleREALISTIC
20 ftWidth
23 ftDepth
FROM £28,900
01 / BUILDINGDouble garage02 / FINISHTextured matt black03 / NEXTDoors & openings ->
FUNCTION 013D configurator

Dimensions, roof, finish, doors and openings

FUNCTION 02Instant estimate

Rule-based range with quote-ready scope

FUNCTION 03Project hand-off

Structured lead enters the Operations Hub

TRANSLATION LAYER / QUALITY CONTROLLED

More than translated words. Every function travels with the language.

Our translator uses page context, sector terminology and an approved glossary. Each language version keeps the same working forms, configurators, calculators, emails and automated workflows, then passes a functional QA checklist.

01Meaning & terminologyContext-aware translation + glossaryREVIEWED
02Interface & validationLabels, errors, dates and currenciesTESTED
03Forms & automationSubmissions, emails and CRM routingWORKING
/ 03 - THE METHOD

From field knowledge to a sales system.

We do not start with decoration. We map the commercial logic first, then build the interface around the decisions your customers actually make.

01

Audit

We review the current website, enquiry flow, offers and sales friction.

02

Model

We translate products, prices and operational rules into a guided journey.

03

Prototype

A working module proves the idea before the full website is commissioned.

04

Launch

Website, analytics, CRM routing and campaign-ready landing pages go live.

/ 04 - THE REUSABLE CORE

Proven modules. Rebuilt for each sector.

We combine the strongest parts of Garage Studio, our AI agent, Grovea.eu, reusable templates and the existing Case Manager into one modular platform.

01CONFIGURE

Garage Studio

3D product choices, compatible options, dimensions and quote-ready technical enquiries.

3D / RULES / ESTIMATE
02QUALIFY

Office AI + Call Center

Web and voice agents answer, qualify, book, price and hand over a structured conversation to the team.

CHAT / VOICE / KNOWLEDGE
03PLATFORM

Grovea platform

Connected studios for buildings, living, gardens, kitchens and bathrooms with one project overview.

STUDIOS / PORTAL / DATA
05LAUNCH

Templates + plugins

Sector-ready page systems and modules that reduce build time without making every site look the same.

WEB / MODULES / INTEGRATIONS
/ 05 - PRODUCT MODULE LIBRARY

Start with one problem. Expand into a platform.

These are reusable product ideas we can combine into a sector website, internal tool or complete customer and operations platform.

STUDIO FAMILY01

Grovea Studios

Building, living, garden, kitchen and bathroom planning modules connected by one project overview.

FRONT OFFICE02

Office AI

An always-on web agent that answers, translates, qualifies, books and prepares work for the team.

VOICE03

AI Call Center

Voice reception, call summaries, appointment booking, routing and human escalation.

PRICING04

Work Estimator 360

Full job-cost modelling for time, labour, materials, taxes, permits, transport, fuel, merchants, external suppliers, delays, risk and margin.

True job costAdd this module ->
MOBILITY05

Fuel Pilot

Fuel, route margin, driver-hours planning, rest checks and assignment feasibility for transport fleets.

Cost + complianceAdd this module ->
LOCATION06

ReachFinder

Find shops, installers or services inside a selected radius and route the customer to the best option.

LOCALISATION07

Translation Layer

Context-aware language versions with glossary control and end-to-end functional QA.

EN / PL / DEAdd this module ->
OPERATIONS08

Operations Hub

Leads, cases, projects, tasks, files, approvals, payments and customer updates in one record.

GROWTH09

Market Launcher

Sector landing pages, targeted campaigns, analytics, follow-up and retargeting loops.

ILLUSTRATIVE IMPACT MODEL

A connected journey compounds the result.

Example only. Real targets are calculated from the company's traffic, sales process, team capacity and average job value.

Response speed
92%Office AI
Lead completeness
84%Configurator
Admin time recovered
68%Operations Hub
Follow-up consistency
89%Growth Engine
PROVEN FOUNDATION

Born from Garage Studio.

A steel building is not a simple online product. Dimensions, roof geometry, openings, finishes, access and delivery all affect the result. Garage Studio turns those dependencies into a guided, visual buying experience.

Open the live reference
INPUTDimensions & site
RULESCompatible choices
ENGINELive estimate
OUTPUTQualified quote
/ 06 - AUTOMATED CUSTOMER JOURNEY

From targeted click to delivered job.

Every module passes clean information to the next. The team sees one record; the customer gets a faster, more consistent journey.

01Targeted marketingSearch / social / outreach
02Sector landing pageRelevant offer and demo
03AI qualificationNeed, fit and urgency
04Estimate or specificationRules calculate the output
05CRM opportunityOwner and next action
06Operations HubTasks, files and approvals
07Delivery or serviceMilestones and updates
08Growth loopReview, insight and upsell
CASE MANAGER / REIMAGINED

One workflow engine, different operating language.

  • ConstructionLead - survey - quote - manufacture - installation
  • IndustryEnquiry - specification - approval - production - service
  • Faith & charityRequest - triage - volunteer - support - outcome
  • Local servicesLead - booking - job - invoice - review
/ 07 - BUY ONE MODULE OR THE SYSTEM

Start where the value is clearest.

Each part works on its own. Together they become a complete marketing, sales and operations platform tailored to the organisation.

01 / FOUNDATION

Website Core

Sector pages, CMS, multilingual content and conversion-ready forms.

Discuss this module
02 / SELL

Configurator

Guided choices, product rules, calculators, estimates and specifications.

Discuss this module
03 / PRICE

Work Estimator 360

Prices the complete job: time, workers, materials, taxes, permits, transport, fuel, merchant quotes, subcontractors, delays, risk and margin.

Discuss this module
04 / ASSIST

Office AI + Call Center

Web and voice agents answer, qualify, book, estimate and hand off to the right person.

Discuss this module
05 / LOCALISE

Translation Layer

Context-aware localisation plus QA so forms, calculators and automations work correctly in every language.

Discuss this module
06 / MANAGE

Operations Hub

CRM pipeline, cases, tasks, documents, approvals and customer updates.

Discuss this module
07 / CONNECT

Customer Portal

Secure accounts, messages, documents, payments and live status updates.

Discuss this module
08 / GROW

Growth Engine

Targeted campaigns, landing pages, analytics, follow-up and retargeting.

Discuss this module
09 / COMPLETE

Full Business System

All modules connected, branded and adapted to the complete journey.

Discuss this module
/ 08 - START SECURELY

Reserve the work.
Keep the scope flexible.

Choose the most useful starting point and pay a secure project deposit through Stripe. We confirm the scope before production and credit the deposit against the agreed project invoice.

Secure checkout / Card and available wallet methods / Receipt by email
01 / DISCOVER£99

Discovery and roadmap

A focused review of the current journey, the clearest automation opportunity and a practical first-release roadmap.

Pay deposit securely
02 / LAUNCH£149

Website launch deposit

Reserve a conversion-focused website starter with the structure, enquiry path and handover agreed before production.

Pay deposit securely
03 / AUTOMATE£249

Automation pilot deposit

Start one priority workflow such as Office AI, Work Estimator, Fuel Pilot, translation QA or customer service routing.

Pay deposit securely
04 / CONNECT£499

Full system project start

Begin discovery for a connected website, sales and operations system with a phased implementation plan.

Pay deposit securely
01Choose a starting pointFixed deposit, clear purpose
02Pay through StripePayment details stay with Stripe
03Confirm the scopeDeliverables and final price agreed
04Open the projectHandover into Operations Hub

Deposits are for business services and are credited against the agreed project. Taxes, third-party subscriptions and advertising spend are confirmed separately where applicable.

A repeatable outbound offer
01Find a companyStrong service, weak digital journey
02Build a mini-demoOne module using their real offer
03Send the auditSpecific gaps, specific opportunity
04Sell the systemWebsite + workflow + marketing
/ 09 - START A PROJECT

Your expertise.
Turned into a system.

Build a short project brief now. The studio recommends a practical first release and prepares a structured enquiry for our team.

PROJECT BRIEF / LIVE01 — 04